Search Engine Optimization

 SEO

 is the process of increasing your website's visibility in search engine results through careful optimization for search engine algorithms. A good SEO will make your site work more efficiently by presenting it in front of more potential customers on Google, Bing or Yahoo! And while the practice may seem like an ‘Art’ at first, it's actually a science that can be learned and refined with practice and data-driven decision-making.

As marketers, we have to provide our clients with a positive return on their investment (ROI). So if SEO didn't work so well, we wouldn't use it.

And if It's not working so well, we would want to know why not. In this article, we will present a set of facts that will hopefully help you determine whether or not your SEO campaign is taking you where you want to be.

We will take a look at the different factors that influence search engine placement. Then we will show how they work together and how each one affects the positioning of a website in a search engine result list (SERP).

TYPES OF SEO

1.Onpage seo - Anything on your site – Blogs, product copy, web copy etc

The short answer is all the matter on your sites which assist you rank. SEO friendly blog content, title tags, image alt-tags, internal links between relevant content.

The search engine still looks for keywords on your website to match search queries. From its white book on “How Search Works”:

Learning modern SEO involves many aspects, but the way your page is optimized can have a huge impact on its ability to rank.

2.Offpage seo - Offpage seo basically includes link building , in simple words getting backlinks for your website to increase the authority of your website or any internal page. Thus increase authority of a website by link building helps it to rank on search engines. Thus offpage seo also helps in getting more traffic and engagement for your website. Getting backlicks has its own demerits such as increases spam score of our website. thus quality wise backlinks are helpfull. 

3.Technical seo - Anything techincal done to improve your website ranking on a search engine is known as technical seo. like site indexing to help various bots of searcg engines to crawl your website.

LOCAL SEO

Local search engine optimization(seo) refers to practicing seo techinques for some specified particular area or city where the business is located. FOR EXAMPLE- shops,restaurant,agencies etc.

It only helps to increase business in the targeted area and doesnot help to get recognised globally. Keywords play a significant role in local seo to rank. most importantly area or city name is to be mentioned in the keyword in local seo.

Stats proving the importance of local Seo

50% of people who did local search by phone end up going physically to the shop or store within a day.

30% of people who did by PC or laptops 

18% of people who did local mobile searches actually purchases.

50% of mobile users performing local searches conduct searches for things such as business addresses..

71% of people who have been surveyed had said to search for the avaibility of a particular business in there area before actually visiting there for the first time.

so local seo is really productive and best way to get business and gain popularity in your respective area or city.