Social Media Marketing

Social media marketing

is a growing and important industry that makes it easier than ever to gain customer loyalty and promote your products. It allows companies to be able, for the first time, to connect with their customers on a one-on-one level as well as promote products and services through social media channels such as Facebook, Twitter, Instagram, Reddit, Snapchat or Pinterest. In simple terms social media marketing(SMM) refers to the use of social media and social networks to market or promote awareness of a particular business or company. The problem with this great tool is that its potential has not been fully realized due to the lack of education in marketing principles.

This article is aimed at helping businesses improve their social media strategy by giving them the tools they need in order to move ahead of competitors.

The first step to creating a strategy about social media marketing that will work on all social media channels is to first research your industry and competitors. You should collect as much information about your niche as possible. This means looking at the names of users, their behavior, likes and dislikes, engagement on posts and engagement on the page itself. It would also be helpful to review profiles of your competition on some of these channels so you can tell why they are winning over your customers. Social media marketing involves engaging with customers on an individual level, which means it is not enough to create posts with generic language.

IMPORTANCE OF SOCIAL MEDIA MARKETING

 1.  You get opportunity to tell your story

 2.  Within a small budget you can target or grow more audience

 3.  Get more information about your competitors

 4.  Building custom audiences

 5.  Get to know the buying patterns of your customers

 6.  Increase in return on investment(ROI)

 7.  Building healthy relationships with your customers

 8.  Helps in increasing brand awareness

 9.  Helps in promoting all kinds of products and services

10. Improving brand loyalty

World conference in Cleveland  by "Chris Brogan"

Speech on Social Media Marketing World conference in Cleveland, Chris Brogan emphasized how social

media is a critical part of everyone's marketing strategy. In order for this

to work effectively, he says that everyone needs to know their audience and

what they want from their business.

Brogan also discussed the importance of branding on social media networks and how it can make or break a business. People are advised to be

wary of using Facebook as a branding platform because it has

using Facebook as a branding platform because it has been known to do things

like making drastic changes in its design with little notice and without warning,

drastic changes in its design with little notice and without warning, which could

spell disaster for many brands that have been established on the site.

He also warned people about the risks of relying on YouTube for branding purposes in lieu

of building an actual website. According to Brogan, businesses must understand that they

are building a brand in the online world, and YouTube is just one facet of this huge effort. 

He further stated that social media marketing can be used to enhance customer service,

according to Chris Brogan. He says that when people are trying to give their business

some publicity or drawing potential customers into their business, it is important that they

be there for their customers when they need them the most. This means catering to them

with friendly and personalized customer service.

"Chris Brogan"